Legal

Privacy Policy

Last updated: May 2026

1. Information We Collect

When you visit Ferris Exotics, we may collect the following types of information:

  • Contact Information: Name, email address, and phone number submitted through inquiry forms.
  • Attribution Data: UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content), click IDs (gclid, fbclid, ttclid, li_fat_id), and referrer URLs to understand how you arrived at our site.
  • Device Information: Browser type, device type (mobile, tablet, desktop), and operating system.
  • Usage Data: Pages visited, time spent, gallery interactions, and form submissions.

2. Cookies and Tracking Technologies

We use cookies and similar technologies for analytics and marketing purposes. These are only activated after you provide consent via our cookie banner.

Google Analytics (GA4) & Google Tag Manager

Used to measure website traffic, visitor behavior, and conversion events. Data is collected anonymously and aggregated.

Meta (Facebook) Pixel

Used to measure the effectiveness of advertising on Meta platforms and to retarget visitors who have expressed interest in our vehicles.

Google Ads Conversion Tracking

Used to measure inquiries and other conversion actions originating from Google Ads campaigns.

LinkedIn Insight Tag

Used to track conversions from LinkedIn advertising campaigns and to enable LinkedIn retargeting.

TikTok Pixel

Used to measure conversions from TikTok advertising campaigns and to enable TikTok retargeting.

3. How We Use Your Information

  • To respond to private vehicle inquiries and acquisition requests.
  • To understand which marketing channels bring qualified leads to our collection.
  • To measure and improve the effectiveness of our advertising campaigns.
  • To personalize future communications based on your expressed interests.
  • To maintain records of acquisition inquiries for internal operations.

4. UTM and Attribution Tracking

When you arrive at Ferris Exotics through a marketing link, we capture UTM parameters and click identifiers in your browser's local storage. If you subsequently submit an inquiry form, these attribution values are stored alongside your inquiry to help us understand which campaigns are generating qualified leads.

This data is retained for internal marketing analysis only and is not shared with third parties beyond the tracking platforms listed above.

5. Cookie Consent

We operate a cookie consent banner that allows you to accept or decline non-essential tracking. Essential cookies required for the site to function are always active. You may withdraw consent at any time by clearing your browser's local storage or by contacting us directly.

6. Data Sharing

We do not sell your personal data. Attribution data is shared with analytics platforms (Google, Meta, LinkedIn, TikTok) solely for the purpose of campaign measurement and retargeting, subject to their respective privacy policies.

7. Data Retention

Inquiry records are retained for the purpose of managing and following up on vehicle acquisition requests. Attribution data attached to inquiries is retained alongside those records. Tracking cookies and local storage data expire or can be cleared at any time.

8. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the processing of your personal data. To exercise these rights, contact us directly at the information provided on our Contact page.

9. Contact

For privacy-related inquiries, please use the contact form at /contact or reach out through the channels listed on the Contact page.